Stree 2 Teasers Approved by CBFC, Unique Marketing Strategy Unveiled
The weekend brought a wave of joy to the film industry and trade circles as “Munjya” exceeded expectations, raking in over Rs. 20 crores in its opening weekend. The success of the horror-comedy genre, coupled with its connection to the thrilling Maddock Supernatural Universe, comprising “Stree” (2018) and “Bhediya” (2022), only added to the excitement surrounding “Munjya.” The film’s impressive collections have also provided a significant boost to the anticipation for “Stree 2,” which had already garnered considerable pre-release hype. If all goes according to plan, fans might get an early glimpse of the much-awaited sequel sooner than expected.
On the day of “Munjya’s” release, June 7, the Central Board of Film Certification (CBFC) gave its nod to two teasers of “Stree 2.” Clocking in at 1 minute and 23 seconds and 1 minute and 6 seconds respectively, both teasers have been awarded a U/A certificate. Also Read- Stree 2: Abhishek Banerjee Drops Major Update; Says Vfx Will Take ‘Time’
In a unique marketing initiative, it has been revealed that one of these teasers will be unveiled by the makers on Friday, June 14. However, what sets this unveiling apart is that the teaser will be exclusively showcased in cinemas screening “Munjya.” This strategic move not only capitalizes on the success of “Munjya” but also serves as a treat for audiences flocking to cinemas to watch the horror-comedy. Despite the film’s release being almost two and a half months away, the teaser release this week is sure to build anticipation and offer a glimpse into what fans can expect from “Stree 2.”
“Stree,” which starred Rajkummar Rao and Shraddha Kapoor, kickstarted the Maddock Supernatural Universe with a bang, amassing Rs. 129.90 crores at the domestic box office. “Bhediya,” featuring Varun Dhawan and Kriti Sanon, continued the universe’s success streak, while “Munjya” introduced Sharvari and Abhay Verma in leading roles. Notably, “Munjya” also featured an exciting cameo by Varun Dhawan, while Rajkummar Rao made a special appearance in “Bhediya,” further interconnecting the universe. Also Read- Kartik Aaryan, the Star of “Chandu Champion”, Says He’s Still an Outsider and Reveals His Biggest Fear Without a Backup Plan! Read More to Get Full Details
“Stree 2” reunites Rajkummar Rao and Shraddha Kapoor, joined by Pankaj Tripathi and Abhishek Banerjee. Directed by Amar Kaushik, the sequel is slated for release in cinemas on August 30.
With the buzz surrounding the teasers and the innovative marketing approach, “Stree 2” is poised to continue the success story of the Maddock Supernatural Universe, promising audiences another thrilling cinematic experience. Stay tuned to Filmiwave for more updates as the excitement builds towards the film’s release.
