Savi, directed by Abhinay Deo and featuring Divya Khossla, Anil Kapoor, and Harshvardhan Rane, has garnered attention for its commercial and critical success. However, amidst the buzz surrounding the film, one question has dominated entertainment circles: Why was Divya Khossla the sole face of the film’s promotions? Also Read- Taarak Mehta Ka Ooltah Chashmah: Is Kush Shah Aka Goli Quitting the Show? Know Here
As the film gained momentum, Divya Khossla took center stage during promotional events, noticeably without her male co-stars, Anil Kapoor and Harshvardhan Rane, by her side. This raised eyebrows among fans and industry insiders alike, prompting speculation about the reasons behind their absence. Was there tension behind the scenes, or was it a deliberate strategy?
According to insights from sources close to the production, the decision for Divya Khossla to lead the promotions was deliberate. Recognizing that Savi is a female-led film, Anil Kapoor and Harshvardhan Rane opted to let Divya Khossla shine in the spotlight. Despite suggestions from the marketing team, they stood by this choice, supporting the narrative and theme of the film.
Divya Khossla herself responded graciously when questioned about her co-stars’ absence, expressing gratitude for Anil Kapoor’s involvement in the project. Her dedication to promoting Savi with conviction and enthusiasm undoubtedly contributed to its success.
Released to a warm reception, Savi grossed a commendable Rs 20 crores at the worldwide box office, with additional revenue streams pushing its total profit to around Rs 37 crores. This achievement underscored the effective marketing strategy that highlighted Divya Khossla’s integral role in the film. Also Read- Sonakshi Sinha’s Wedding With Zaheer Iqbal is ‘love Jihad’! Shocking Claims by Political Outfit Emerge as They Vow to Prevent Her From Entering Bihar; Read More to Find Out!
The decision to spotlight Divya Khossla in Savi’s promotions reflects broader industry trends where female protagonists are increasingly celebrated and given prominent roles in film narratives. This approach not only resonated with audiences but also aligned with the film’s themes of empowerment and identity.
Looking ahead, Savi’s success serves as a testament to the evolving dynamics within Bollywood, where films led by strong female characters continue to make significant impacts both commercially and culturally. As Divya Khossla continues to garner praise for her performance and leadership in Savi, the film stands as a notable example of inclusive storytelling and effective marketing in contemporary Indian cinema.
