Sanjay Leela Bhansali made his debut in web series with Heeramandi: The Diamond Bazaar. From the very first week of the release, the series got major views.
The series features, Manisha Koirala, Sonakshi Sinha, Aditi Rao Hydari, Richa Chadha, Sharmin Segal and Sanjeeda Shaikh. The series emerged as the most-viewed Indian Series streaming on Netflix.
The series was digitally released on May 1 and in its first week, became the most-viewed Indian series. The series have been trending in Top 10 chart across 43 countries and in Non-English TV List, the series holds second position. It also casts Fardeen Khan, Taha Shah Badussha, Shekhar Suman, and Adhyayan Suman.
The series is ranked in 4.5 million views with 33 million accumulated viewership hours. It is behind The Asunta Case which had 12 million views in its second week. The show is also ahead of The Kapil Sharma Show which was debuted few weeks back with a number three spot with 2.5 million views.
Sanjay said, “Heeramandi has been a labour of love and I thank everyone who has worked on the show. I’m delighted to have collaborated with Netflix on my very first series and I am humbled by the love and appreciation we are receiving from the audiences in India and globally,”
Monika Shergill, Vice-President of Content of Netflix said, “It is so thrilling and gratifying to see that all the love for Heeramandi: The Diamond Bazaar has made it the most viewed Indian series in the first week of its launch. When we embarked on this journey a few years ago, we knew we were creating something special that audiences would fall in love with, in India and around the world. It is an honour for Netflix to be home to this piece of artistic brilliance by the maestro Sanjay Leela Bhansali”.
The series is about thr backdrop of India of the timeline between 1920 and 1940. The series showcases the clash between the courtesans of the red-light district of Heeramandi in Lahore and the British Raj officials. The series also showcases the rivalry between the courtesans and their desire for freedom.