Nikita Dutta Opens Up on the After Effects of Kabir Singh Success: Says “I Didn’t Pay Much Attention to PR Machinery After Kabir Singh”

Nikita Dutta Reflects on a Decade in the Industry, Her Marathi Film Debut, and Life Post Kabir Singh:

As Nikita Dutta marks her 10th year in the film industry, she is set to embark on a new journey with her Marathi film debut, Gharat Ganpati. Reflecting on her career and the new venture, Dutta shared insights about her transition into regional cinema, the aftermath of her success with Kabir Singh, and her decade-long experience in Bollywood. Also Read- Bad Newz Box Office Collection Day 9: Vicky Kaushal and Tripti Dimri’s Film Sees Impressive Growth at the Box Office Despite Competition From Deadpool and Wolverine’s Release! Read Now

Dutta’s entry into Marathi cinema is a significant milestone, especially considering her strong association with Hindi projects. “I never thought I’d get into regional films. Since I have come in this industry, I have stuck with Hindi, be it TV, films, or OTT. But when this film came to me, I loved the idea of it,” she explains. Interestingly, her role in Gharat Ganpati does not require her to speak Marathi. “I am speaking Hindi in the film, not Marathi. So, the whole idea of not knowing the language and still pretending to know wasn’t there, and I just had to be myself. I felt I could do justice to the part and be a part of that world even without knowing the language.”

Dutta emphasizes the dedication she has observed in regional cinema, especially among her co-actors who primarily come from a theater background. “A lot of my co-actors are theatre actors. They come from a very hardcore acting-oriented school of thought. They aren’t more about the appearances but their performances, and I really appreciate it,” she says. Despite the growing popularity of regional films across India, she notes that their success largely depends on the buzz generated post-release. “Unless the film is talked about, it doesn’t get the eyeballs. When Sairat (2016) came out and people talked about it, that’s when even I went to see the film. And that’s what happens with any regional film out there. Once the release happens and there’s a buzz around it afterwards, that’s only when it is viewed pan-India.”

Reflecting on her ten-year journey in the industry, Dutta describes it as “adventurous.” She recounts her unpredictable path, starting with her debut film Lekar Hum Deewana Dil (2014), then transitioning to television, and eventually returning to films. “This is an unpredictable industry. I started with a film and thought it would continue there, but then I suddenly got into TV. Then I came back to films. So, you can’t plan anything here,” she shares.

One of the most significant turning points in Dutta’s career was her role in Kabir Singh (2019), starring Shahid Kapoor and Kiara Advani. The film was a massive success and significantly boosted Kapoor and Advani’s careers. When asked if she felt she didn’t receive the same push as her co-stars, Dutta reflects thoughtfully. “Everyone got their share and even I did get a push. Post Kabir Singh, I had five films in hand, but then lockdown happened and two of those films got shelved, two of them went instead from theatres to OTT, and one film’s release got pushed by three years. So, everything went haywire.”

Dutta candidly admits that she perhaps did not leverage the PR machinery as effectively as she could have post-Kabir Singh. “There is a lot of PR machinery that goes behind pushing you. And probably that’s something I didn’t pay much attention to after Kabir Singh came out. I am not saying I didn’t get my due; everyone played their best cards, probably I didn’t play them that well at the time.” Also Read- Bigg Boss OTT 3: Armaan Malik and Kritika Malik Criticized by Media for Promoting Polygamy! Read More to Get Full Details

Despite the challenges and unexpected turns, Dutta remains optimistic and committed to her craft. Her debut in Marathi cinema with Gharat Ganpati is a testament to her willingness to explore new avenues and embrace diverse roles. As she continues to navigate the ever-evolving landscape of the film industry, Dutta’s journey serves as an inspiration for aspiring actors, highlighting the importance of resilience, adaptability, and passion.

As she steps into her second decade in the industry, audiences eagerly anticipate more compelling performances from Nikita Dutta, both in regional and mainstream cinema. Her ability to adapt and grow with each experience ensures that her star will continue to rise, captivating audiences across various platforms.