Mukesh Bhatt Opens Up About The Legal Battle With Bhushan Kumar; Says’, “I did what I did to protect brand Aashiqui”; Report

Recently, Mukesh Bhatt have discussed about his legal dispute with Bhushan Kumar over the Aashiqui title. The veteran producer is to helm the theequel of the Aashiqui series. Kartik Aaryan is to be the part of the film. Details below.

On Wednesday, Delhi High Court have issued a judgement on restraining T-Series from using Aashiqui in their movies. Mukesh Bhatt in a recent interview with the Times Of India have explained about the legal battle with Bhushan Kumar, the Chairman and Managing Director of the T-Series. According to Mukesh, he had to take action in order to protect the Aashiqui brand.

Mukesh by reflecting his association with Bhushan’s late father Gulshan Kumar said, “I made Aashiqui 2 with the same values that I made the first one with. I have the experience of understanding what to do and what not to do. I’ve been in the business for 50 years which unfortunately Bhushan is not. He was not understanding the core values of what ‘Aashiqui’ should be and unintentionally he was doing more things to harm it than to do good for it. The idea is to protect the franchise.”

He added further, “I did what I did to protect the brand ‘Aashiqui’, not only for myself and Bhushan but people in general. ‘Aashiqui’ as a franchise belongs to the audience. If ‘Aashiqui’ dies, love dies, music dies. We are committed to protect it for the audience for years to come. I did this, because this was the only way there could be a stoppage for him to do a further harm to the franchise because he was unintentionally doing damage to it.”

Justice Sanjeev Narula in the Delhi High Court stated that T-Series’ use of this word could lead to public confusion and dilute the Ashiqui brand. The court ruled in favor of Vishesh Films after T-Series announced a film with a similar title.

Some of the most popular films produced by Mukesh Bhatt includes, Aashiqui 2 (2013), Love Games (2016) and Sadak 2 (2020). He will be producing upcoming film Aashiqui 3 in which Kartik Aaryan and Tripti Dimri will be in the lead characters.