Alia Bhatt opened up and shared her bonding with Isha Ambani. In a recent interview with Forbes;Alia said: “I am so glad that we found partnership with Reliance. Isha Ambani and I are very good friends. We both happened to give birth around the same time. My daughter and her twins are almost a week apart.” Alia Bhatt, Ranbir Kapoor along with their daughter Raha have joined the Ambani family at Anant Ambani and Radhika Merchant ‘s pre-wedding celebrations earlier this March in Jamnagar.
Alia Bhatt founded Ed-a-Mamma in the year 2020. The brand provides sustainable clothing options for children at affordable rates. In 2022, the brand extended it’s product line and inclined maternity wear.
In September 2023, Reliance Ltd,a part of Reliance Industries retail arm, Reliance Retail Ventures Limited (RRVL) acquired Alia Bhatt’s Ed-a-Mamma. The brand provides with children’s story books, personal care and baby furniture.
In the same interview with Forbes, Alia said,“Now my whole perception on Ed-a-Mamma as a brand was so personal. It was just like coming from within,as opposed to looking as it as just a business venture. So, it all happened beautifully, literally at the same time….. Being a mother has made me better everything.”
