The Viral Fever (TVF) is gearing up for the release of season 3 of its hit series “Panchayat,” and it has devised a unique promotional strategy using an unexpected symbol: the humble lauki (bottle gourd).
In a surprising twist, the motif of a lauki has become central to the promotion of “Panchayat” season 3. TVF has ingeniously transformed this everyday vegetable into a marketing campaign to announce the release date of the upcoming season.
An Instagram user recently shared a video from a local vegetable market, where some of the displayed bottle gourds prominently feature the words “Panchayat – Prime Video India | May 28.” The post garnered attention with comments marveling at the innovative promotion, while some users questioned whether the print was edible or made of plastic.
Directed by Deepak Kumar Mishra, “Panchayat” is a light-hearted comedy series that has captured audiences’ hearts with its endearing characters and relatable storyline. The new season, set to premiere on May 28, continues the journey of the show’s beloved characters, portrayed by actors like Jitendra Kumar, Neena Gupta, and Raghubir Yadav.
The series follows the life of an engineering graduate, played by Jitendra Kumar, who finds himself working as a Panchayat secretary in the fictional village of Phulera, Uttar Pradesh. Despite initial challenges, the show’s authentic portrayal of rural life and engaging narratives have earned it a dedicated fanbase.
“Panchayat” season 3, created by The Viral Fever and written by Chandan Kumar, will be released in Hindi, with dubbed versions available in Tamil, Telugu, Malayalam, and Kannada. The show’s success has propelled its lead actor, Jitendra Kumar, to fame, with his character Abhishek Tripathi becoming a household name.
Reflecting on the impact of the show, Jitendra expressed gratitude towards the audience for embracing his character and making “Sachiv Ji” a beloved figure. He shared his excitement about continuing Abhishek’s journey in season 3, emphasizing the personal significance of the role and the profound connection he feels with the character.
As anticipation builds for the release of “Panchayat” season 3, fans eagerly await the next installment of this heartwarming and engaging series. With its blend of humor, authenticity, and endearing characters, “Panchayat” promises to captivate audiences once again with its latest offering.
