Director Sukumar’s much-anticipated film, “Pushpa 2: The Rule,” featuring the charismatic Allu Arjun and the talented Rashmika Mandanna, is currently in production, setting the stage for what promises to be another blockbuster. As excitement builds, a recent teaser released to celebrate Allu Arjun’s birthday has provided a tantalizing glimpse into one of the film’s most anticipated sequences—the jatara scene.
According to reports, crafting this pivotal scene required a substantial investment, with producers reportedly allocating a staggering ₹60 crore budget. The teaser offers a brief but captivating look at Allu Arjun’s character, Pushpa Raj, clad in a resplendent blue pattu saree, embellished with traditional accessories befitting the Mathangi vesham for the Gangamma Thalli jatara in Tirupati.
The complexity of this sequence is underscored by the fact that it took the production team 30 days to complete merely six minutes of screen time. Such meticulous attention to detail highlights the scene’s significance within the storyline and its potential to captivate audiences.
While a source from the film’s crew neither confirmed nor denied the specific budget allocation, they did acknowledge the substantial investment required to authentically recreate the atmosphere essential to the scene. Additionally, it’s been revealed that Allu Arjun endured considerable physical strain, particularly during the intense song and fight sequences in his jatara attire, battling severe back pain as a result.
Beyond the film’s production intricacies, discussions surrounding its digital rights have also been fervent. It’s also reported that the producers have secured a lucrative deal, selling the digital rights for a whopping ₹100 crore, a significant leap from the ₹30 crore fetched by the first installment, “Pushpa: The Rise,” which was acquired by Amazon Prime Video.
Moreover, the inclusion of “Pushpa 2: The Rule” in Netflix’s lineup for the year has fueled speculation regarding director Sukumar’s potential gains from the OTT deal, hinting at the film’s broader appeal and distribution strategy.
The sequel boasts an ensemble cast, including the esteemed Fahadh Faasil, Jagapathi Babu, Brahmaji, and Anasuya Bharadwaj, with music composed by the acclaimed Devi Sri Prasad. With plans for a multilingual release encompassing Telugu, Hindi, and other South Indian languages, “Pushpa 2: The Rule” is poised to captivate audiences across diverse demographics.
Following the theatrical success of its predecessor in December 2021, anticipation for the sequel has reached fever pitch, fueled by high expectations and a generous production budget. As fans eagerly await its release, “Pushpa 2: The Rule” stands as a testament to the enduring allure of Indian cinema and its ability to deliver immersive and enthralling storytelling experiences.
