The highly anticipated film Auron Mein Kahan Dum Tha, starring Ajay Devgn and Tabu, will not be released on July 5 as initially planned. The film’s release has been pushed forward, likely due to the extraordinary success of Kalki 2898 AD, which has dominated the box office since its release.
A source close to the development revealed, “Kalki 2898 AD had a strong weekend and is holding very well on the weekdays as well. Hence, it is also expected to perform well in the second weekend. If Auron Mein Kahan Dum Tha releases this Friday, it’ll lead to screen-sharing issues and both films will be affected. And the exhibitors, too, would have suffered. Hence, in the larger interest of the trade, Auron Mein Kahan Dum Tha has been postponed.” Also Read- Bollywood Paparazzo Varinder Chawla Reveals Some of the Most Shocking Behaviours of Celebrities! Says “Ajay Devgn is Fake, Taapsee Pannu is the Rudest…..”; Read More to Find Out!
When asked about the new release date for this mature love story, the source mentioned, “The makers will take a call soon. It’ll mostly come in the second week of July. It is said that the makers are also eyeing August 2.”
This delay means that Kill will be the sole Hindi release of the week. Backed by Dharma Productions and Sikhya Entertainment, Kill has garnered great reviews during its festival run. Meanwhile, the Hollywood film Despicable Me 4 will also try its luck in cinemas.
An exhibitor commented, “It’s good that Auron Mein Kahan Dum Tha gets pushed. This Friday, it would not have done as per its potential as Kalki 2898 AD is unstoppable.”
However, not everyone is pleased with this decision. Another theatre owner expressed frustration, “We were all requesting the industry to release films in April and May. Our pleas fell on deaf ears. And now there are multiple releases every week. We hope the industry realizes the importance of spacing out releases, so that such a situation can be averted.”
Auron Mein Kahan Dum Tha boasts an impressive cast including Ajay Devgn, Tabu, Jimmy Shergill, Saiee Manjrekar, and Shantanu Maheshwari. The film is written and directed by Neeraj Pandey, with music composed by the Oscar-winning M M Kreem. The plot promises a mature love story, a genre that has always found a dedicated audience.
The postponement aims to ensure that Auron Mein Kahan Dum Tha receives the attention and screen space it deserves. Given the current box office climate dominated by Kalki 2898 AD, it seems a strategic move to delay the release rather than competing head-on.
Industry Insights and Reactions:
The decision has sparked various reactions within the industry. On one hand, it highlights the overwhelming success of Kalki 2898 AD and its impact on the release schedules of other films. On the other hand, it underscores the ongoing challenges faced by exhibitors and distributors in managing multiple releases.
For Auron Mein Kahan Dum Tha, the postponement may turn out to be a blessing in disguise. By potentially moving to a less crowded release window, the film stands a better chance of attracting a larger audience and achieving its full box office potential. Also Read- Kalki 2898 AD Box Office Collection Day 3: Prabhas, Deepika Padukone’s Film Makes History; Mints ₹415 Crore Globally
As the industry grapples with these scheduling challenges, it remains crucial for filmmakers and producers to find a balance that benefits both their projects and the overall market. With a new release date on the horizon, Auron Mein Kahan Dum Tha is poised to make a strong impact when it finally hits theaters.
